Case Study: How RoomRite Helped Solle Naturals Solve an Attrition Challenge
Overview
Solle Naturals, a leading natural health products company, faced a critical challenge when an incentive trip for top achievers was at risk due to low attendance. With a contracted room block in Cancun, the company was concerned about meeting its obligations while ensuring the event remained financially viable. Enter the RoomRite concept designed to solve room attrition issues through its innovative B2B hotel room marketplace.
The Challenge
- Room Attrition Risk: Due to post-COVID travel hesitancy, Solle Naturals struggled to fill their contracted room block, which would result in the company paying for unfilled rooms.
- Finding Interested Buyers: The company had secured a great rate at a high-end Cancun resort, but they lacked an efficient way to connect with organizations that might benefit from their discounted rooms.
- Avoiding Financial Losses: Solle Naturals needed a solution that would allow them to meet their contract without unnecessary financial burden.
The Solution: RoomRite’s Innovative Platform
Recognizing the industry-wide issue of unused room blocks, RoomRite connected Solle Naturals with another organization that needed a small room block at a competitive rate.
- Efficient Room Matching: RoomRite identified Mett Naturals, a company seeking group accommodations but lacking the volume to negotiate a discounted group rate.
- Seamless Room Transfer: The platform enabled a smooth transaction, ensuring that the resort’s contracted rooms were filled while also benefiting the new buyers.
- Win-Win for All Parties: Solle Naturals successfully offloaded its excess room inventory saving the company $30,000, Mett Naturals secured an exclusive group rate, and the hotel kept contracted rooms filled.
“We knew we had a great rate at this resort and we thought that there might be somebody, somewhere that would be interested in benefiting from our great rate. We just didn’t know how to connect with them. RoomRite was the perfect solution.” - Greg Halliday - Solle Naturals CEO
The Results
Attrition Eliminated: Solle Naturals fulfilled their contract without penalties.
Cost Savings: By avoiding unused room charges, the company preserved its budget for other initiatives.
Industry-Wide Impact: This experience sparked the creation of RoomRite’s platform, designed to help businesses, hotels, and planners mitigate room attrition.
Conclusion
RoomRite’s ability to resell room blocks within a B2B marketplace helped Solle Naturals turn a potential financial liability into a successful business opportunity. This case not only demonstrates the effectiveness of RoomRite’s platform but also highlights a scalable solution for the $20 billion in unused contracted hotel rooms left vacant each year.
As RoomRite continues to evolve, its mission remains clear—“Reimagining Attrition” and transforming the hospitality industry with smarter, more efficient booking solutions.